About
I'm Toby. I help dental practices communicate how good they actually are.
Based in Tokyo. Working with practices in the UK, US, and Japan.
My Story
How I got here
I grew up in England wanting to be a professional footballer. At 18, I was playing in Brazil. By 20, injuries had ended that chapter — and I had to figure out what came next. What football gave me: the discipline to work on your craft alone, the willingness to keep going when it's not working… I've never stopped using.
What followed was a deliberate few years of learning everything I could. Film production. Life drawing. Music. 3D. Animation. Not because I was lost — because I wanted to understand the full creative pipeline before committing to one part of it. That instinct still drives how I work today: understand the whole picture before touching any piece of it.
I ended up in Japan in 2022 through a friendship and a feeling that it was the right next step. Dr. Yano — who I'd met years earlier through a mutual friend — asked me to make a video for his clinic. He was happy with it. He asked for more. That turned into a deeper collaboration, then referrals to other practices, and eventually into the work I do now.
The thing I kept noticing across every client and every project was the same gap: specialists who were genuinely exceptional at what they did, but completely unable to communicate it online. They used language their patients didn't understand. Their websites looked identical to their competitors. The quality of their clinical work and the quality of their online presence were miles apart.
That gap is what I work to close. Not with templates or campaigns — with brand and content that actually shows what makes a practice worth choosing.
My approach
Story first.
Before I design anything, I need to understand what makes your practice genuinely worth choosing — and make sure that comes through in everything we build.
Diagnose before build.
I won't touch your brand until I understand exactly what's holding it back. Every decision has a reason.
Part of your team.
I work as an extension of your practice — not a vendor who disappears after the brief and reappears with a report you don't understand.
Small by design.
I work with a small number of clients at a time. That's intentional. It means you get real attention — not a junior account manager after the first call.
Brand Identity
Website Design
Video Production
Clinic Photography
Creative Strategy